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Found 1 from your keywords: author=Daymon, Christine
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Qualitative research methods in public relations and marketing communications…
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Daymon, Christine

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. Qualitative research can be used to provide critical, innovative insights into these communicative processes, and the cultural contexts in which they are situated. This second edition…

Edition
Second Edition
ISBN/ISSN
9780415471183
Collation
-
Series Title
-
Call Number
659.2072 Day q