This book is a programmer's guide and comprehensive reference to the core JavaScript language and to the client-side JavaScript APIs defined by web browsers.
Materials Science and Engineering, 9th Edition provides engineers with a strong understanding of the three primary types of materials and composites, as well as the relationships that exist between the structural elements of materials and their properties. The relationships among processing, structure, properties, and performance components for steels, glass–ceramics, polymer fibers, and sili…
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Python Essential Reference is the definitive reference guide to the Python programming language--the one authoritative handbook that reliably untangles and explains both the core Python library. Designed for the practicing programmer, the book is concise, to the point, and highly accessible. It also includes detailed information on the Python library and many advanced subjects that is not avail…
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Well known for its clear writing and unique variety of topics, MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics. Students encounter topics that will be useful in their daily lives, such as calculating interest and understandin…
David Poole's innovative book emphasizes vectors and geometric intuition from the start and better prepares students to make the transition from the computational aspects of the course to the theoretical. Poole covers vectors and vector geometry first to enable students to visualize the mathematics while they are doing matrix operations. With a concrete understanding of vector geometry, student…
This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest developments in business and statistics today. You work with more than 350 new and updated business examples, approximately 50 new and updated cases and hands-on exercises that highlight statistics in action.
This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
The new edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, continues the pioneering tradition of providing clear and concise instruction for understanding research and developing proposals for all three approaches. John W. Creswell and co-author J. David Creswell include a preliminary consideration of philosophical assumptions, a review o…
Providing a framework for understanding the relationship between media and society, this book helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Sixth Edition features additional discussions of new studies and up-to-date material about the rapidly changi…
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…
Get more out of learning statistics than simply the ability to solve equations. Discover how statistical information enables strong decisions in today’s business world with STATISTICS FOR BUSINESS AND ECONOMICS, REVISED 13E. Sound methodology combines with a proven problem-scenario approach, and meaningful applications for the most powerful approach to mastering critical statistical concepts.…
This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index