MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics.
This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest developments in business and statistics today. You work with more than 350 new and updated business examples, approximately 50 new and updated cases and hands-on exercises that highlight statistics in action.
This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
The Sixth Edition of the bestselling Research Design: Qualitative, Quantitative, and Mixed Methods Approaches provides clear and concise instruction for designing research projects or developing research proposals. This user-friendly text walks readers through research methods, from reviewing the literature to writing a research question and stating a hypothesis to designing the study. At each …
Providing a framework for understanding the relationship between media and society , this updated Sixth Edition of Media/ Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional dis…
This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index
Rewiring your mind for AI isn't a technical manual--it's a survival guide for working professionals, students, educators, leaders, and anyone navigating the accelerating impact of generative AI. Included Index
Aesthetics: A Reader in Philosophy of the Arts, fourth edition, contains a selection of ninety-six readings organized by individual art forms as well as a final section of readings in philosophical aesthetics that cover multiple art forms. Sections include topics that are familiar to students such as painting, photography and movies, architecture, music, literature, and performance, as well as …
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