This best selling intercultural communication text gives readers an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. COMMUNICATION BETWEEN CULTURES, International Edition is renowned for being the only text on the market to consistently emphasize religion and history as key variables i…
How climate influenced the design strategies of modernist architects Modern Architecture and Climate explores how leading architects of the twentieth century incorporated climate-mediating strategies into their designs, and shows how regional approaches to climate adaptability were essential to the development of modern architecture. Focusing on the period surrounding World War II—before foss…
Buku ini membahas tentang cara menulis artikel ilmiah dengan menyenangkan dan bagaimana mempublikasikannya di jurnal bergengsi. Bibliografi : halamn 130-132. Indeks : halaman 133-138
Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…
This brief and flexible introductory level text is designed to illustrate the power of logic as a tool for critical thinking in various facets of life by increasing students' ability to understand, analyze, evaluate, and construct arguments. The Power of Logic provides balanced coverage of informal logic, traditional categorical logic, and modern symbolic logic. The authors' direct and accessib…
COMMUNICATION BETWEEN CULTURES continues with the features that have made it the best-selling text for the intercultural communication course.The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the …
For courses in Menu Planning (Culinary Arts) Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book prog…
This book provides a comprehensive overview of core management principles, with a global perspective on how management practices are adapted across different cultural and international business contexts. Included glossary and index.
Buku ini akan memberikan fondasi teori yang kuat, jelas, dan mudah diaplikasikan dalam menjawab segala persoalan yang terjadi dalam ruang lingkup komunikasi.
Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,
Buku ini membahas tentang apa yang ingin media bentuk dalam pandangan masyarakat terkait PT Djarum melalui konstruksi pemberitaan media di tengah pro dan kontra keberadaan perusahaan rokok di lingkungan masyarakat. Hibah Daniel Susilo
Buku ini berisi tentang strategi pemasaran untuk menyampaikan pesan mereka, memperoleh kepercayaan konsumen, dan akhirnya membangun bisnis yang sukses. Buku Hibah dari Bapak Daniel Susilo
Kita akan menjelajahi bagaimana budaya populer media berkembang di Indonesia, mencakup perkembangan teknologi, peran media sosial, dan dinamika komunitas
Hibah dari Daniel Susilo
Buku ini menjelaskan strategi dan taktik pemasaran di era produksi pun mengalami pergeseran, dari kemampuan berproduksi menjadi kemampuan menciptakan imaji kebutuhan untuk melakukan konsumsi. Hibah Daniel Susilo