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Marketing to the Middle Class Muslim
The six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment an…
- Edition
- -
- ISBN/ISSN
- 9786020307473
- Collation
- 273 p.
- Series Title
- -
- Call Number
- 658.800 YUS m
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