A new attitude : achieving personal and professional success by keeping a pos…

Originally published: Shawnee Mission, KS : National Press Publications, c1991, in series: Productivity series (Shawnee Mission, Kan.) Includes index.

Best practices : Building your business with customer-focused solutions

For the past five years, Arthur Andersen has been gathering, sorting, and condensing data from the world-class companies it works with to compile its Global Best Practices Database. Now, for the first time, Arthur Andersen shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost and increase profits. Managers of any business i…

Financial Accounting IFRS. Eighth Edition

Fully revised to include International Financial Reporting Standards throughout, the Global Edition of Financial Accounting helps you understand the key concepts and master the accounting cycle. For introductory courses in Financial Accounting taught from a more traditional “preparer” approach and based on International Financial Reporting Standards (IFRS)! Financial Accounting Global Editi…

Database systems : a practical approach to design, implementation, and manage…

A Comprehensive Introduction to the Theory behind Databases Extended chapter on database architectures and the Web, covering cloud computing New Section on Data Warehousing and Temporal Databases Updated treatment to cover the latest version of the SQL standard, which was released late 2011 (SQL:2011) Extended chapter on replication and mobile databases Updated chapters on Web-DBMS integration …

Script analysis for actors, directors, and designers. Fifth Edition

Script Analysis for Actors, Directors, and Designers teaches the skills of script analysis using a formalist approach that examines the written part of a play to gauge how the play should be performed and designed. Treatments of both classic and unconventional plays are combined with clear examples, end-of-chapter questions, and stimulating summaries that will allow actors, directors and design…

Database Systems : A Practical approach to design, implementation and managem…

This text includes material on distributed databases, object-oriented databases, data mining, data warehouses, multimedia databases and the Internet and provides a strong foundation in good design practice.

Global communication : theories, stakeholders, and trends. Fourth Edition

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field. A new edition of the most definitive text on multi-national communication and…

Mixed media : moral distinctions in advertising, public relations, and journa…

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. It serves as an indispensable starting point for those looking to develop an ethical framework with regards to mass media.

Back to the lake : a reader and guide. Third Edition

A new take on the traditional rhetorical modes, showing how they are used in the kinds of writing college students are most often assigned--arguments, analyses, reports, narratives, and more.

Financial accounting. Eleventh Edition

Preface -- Visual walk-through -- The financial statements -- Transaction analysis -- Accrual accounting & income -- Internal control & cash -- Short-term investments & receivables -- Inventory & cost of goods sold -- Plant assets, natural resources, & intangibles -- Long-term investments & the time value of money -- Liabilities -- Stockholders' equity -- Evaluating performance: earnings qualit…

Planning, performing, and controlling projects : principles and applications

Includes bibliographical references and index

Public relations writing : the essentials of style and format. Eighth Edition

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public relations writing : the essentials of style and format. Sixth Edition

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the …

Qualitative communication research methods. Third edition

While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the …

Social psychology. Third Edition

A captivating introduction to the research, applications, and excitement of today's social psychology.

The marketer's Guide to Public Relations in the 21st Century

Edition

-

ISBN/ISSN

9780324312102

Collation

-

Series Title

-

Call Number

659.2 Har t

Ultimate guide to facebook advertising : how to access 600 million customers …

FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche break…

Working beneath the surface : attending to the soul's "hidden agenda" for who…

Boldly challenges popular thinking in human development and provides a new perspective for realizing the soul's hidden agenda and deep need for wholeness and fulfillment.

Managing quality : integrating the supply chain. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781119883869

Collation

436 p. ; 26 cm.

Series Title

-

Call Number

658.81220 Fos m

Managing Quality: Integrating the Supply Chain. Third Edition

This text is an introduction to the field of quality management, integrating the body of knowledge in the areas of quality theory, quality assurance, and quality control.