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Found 1 from your keywords: author="Minahan, Stella"
Sales promotion decision making : concepts, principles, and practice
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…
- Edition
- First Edition
- ISBN/ISSN
- 9781631570476
- Collation
- 147 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.82 Ogd s
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