Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…
In this book, veteran game developers, academics, journalists, and others provide their processes and experiences with level design. Each provides a unique perspective representing multiple steps of the process for interacting with and creating game levels - experiencing levels, designing levels, constructing levels, and testing levels. These diverse perspectives offer readers a window into the…
This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and …
The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step beha…
Learn the basic "grammar" of editing films and videos in Grammar of the Edit! This book shows you in no uncertain terms (independently of software) what you absolutely need to know to edit your video production. Whether you are just learning how to edit or you need a refresher, this book gives you a basic toolkit to understand the basic terms and the common practices of editing to help create a…
Your deadline just got moved up. Your artist has never worked with Flash before. Your inner programmer is telling you that no OOP is a big Oops! Any Flash developer can share similar tales of woe. This book breaks down the process of Flash game development into simple, approachable steps. Never heard of a game loop before? No idea what a design pattern is? No problem! Chris Griffith gives you r…
A timeless book on the core concepts of film editing.
Cover -- Half Title -- Title Page -- Copyright Page -- Acknowledgements -- Table of Contents -- Foreword -- Introduction -- Chapter 1 Timber/Wood Products -- Dunescape -- The Sequential Wall -- Stratifications/Echord -- ZipRocker -- ICD/ITKE Pavilion -- Winnipeg Skate Shelters/Cocoons -- Bodhi Tree -- Hygroscopically Enabled Responsiveness -- Le Café Caché -- Trondheim Camera Obscura -- Chapt…
Updated and revised to reflect changes to cascading style sheets (CSS) development procedures since the first edition was published, Professional CSS: Cascading Style Sheets for Web Design, 2nd Edition offers a hands-on look at designing standards-based, large-scale, professional-level CSS web sites. Understand designers’ processes from start to finish and gain insight into how designers over…
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Brimming with more than 140 dramatic images, this is the stunning, visual companion to Steven Spielberg's epic adventure, set in rural England and Europe, about a young man and his horse and their separate journeys through the battlefields of the First World War. One of the great stories of friendship and war, the successful novel War Horse not only inspired the award-winning stage play, but al…
Whether you're just learning how to frame a shot or simply looking for a refresher, the third edition of Grammar of the Shot gives you the tools you need to build a successful visual story that flows smoothly and makes sense to your audience. Understand the basic building blocks essential for successful shot composition, screen direction, depth cues, lighting, screen direction, camera movement,…
Enhanced by stills from famous motion pictures and computer-generated images, explains framing, composition, and camera movement for achieving a high-budget look for such actions as building tension, anticipating motion, and developing a character's fear.
Many filmmakers struggle to find a place on the festival circuit because they don't have the right foundation for their submissions strategy. They think that all film festivals are basically the same. (Wrong.) They rush post-production to meet festival deadlines and consider test screenings to be optional. (Nope.) They think that sending out form emails to hundreds of festivals to ask for fee w…
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…