Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399
Communication and Capitalism outlines foundations of a critical theory of communication. Index : page 371-386
This research comes from disparate corners of academia: departments of political science, psychology, law, communication, economics, and computer science, alongside new initiatives in data science and even artificial intelligence. Index : page 332-345.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization Index : page 157-167.
This book explore the practical implications and relevance of organizational behaviour with this concise textbook that successfully bridges the gap between theory and practice. Appendix : page 334-342. Index : page 343-353.
This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.
The book Deep Learning with Python (2nd ed.) is about machine learning, neural networks, and programming with Python
From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238