A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, c…
Publisher Description
THE BUSINESS OF TECHNOLOGY: DIGITAL DESKTOP PUBLISHING is a concept-based, activity-driven textbook that includes the business aspects of desktop publishing. The text uses generic instructions for its numerous activities with downloadable software-specific instructions for the activities available on the product Web site. End-of-Unit projects reinforce skills learned, apply decision making, and…
Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis …
The Netflix Effect examines the scope and influence of Netflix, a company at the forefront of the changing relationships between media and technology.
While documentaries with themes of environmental activism date back at least to Pare Lorenz's films of the 1930's, no previous decade has produced the number and quality of films that engage environmental issues from an activist viewpoint. The convergence of high profile issues like climate change, fossil fuel depletion, animal abuse, and corporate malfeasance has combined with the miniaturizat…
"A thorough and robust reassessment of the auteur figure in the age of global cinema"--
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle ex…
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
New boundaries of free speech in social media / Jennifer Jacobs Henderson -- Defamation / Derigan Silver -- Privacy and terms of use / Woodrow Hartzog -- Intellectual property / Kathleen K. Olson -- Commercial speech in a social space / Courtney Barclay -- Account ownership and control / Jasmine McNealy -- Government information and leaks / David Cuillier -- Student speech / Dan V. Kozlowski --…
This practical guide explains how the RIBA Plan of Work 2013 can be applied for optimal results
The RIBA Plan of Work 2013 Guide: Design Management is part of a brand new series providing must-read practical guidance. Each guide takes a core project task - in this case the role of the Design Lead - and explains the essential activities and considerations required at each stage of the new Plan of Work.
A travel journalism history -- Travel journalists and professional ideology -- Reporting and newsgathering in a travel context -- Economics of travel journalism production -- Audience expectations and practices online -- Writing online: suggestions and considerations -- Engaging with user-generated content from twitter to tripadvisor -- Reporting from foreign lands -- Self-branding the travel j…