On economic conditions in Indonesia, 1965-2000; collected articles.
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set.…
"""Hotel Indonesia adalah milik bangsa dan rakyat Indonesia yang dibangun berdasarkan gagasan Presiden RI pertama Ir. Soekarno. Dana pembangunannya berasal dari pampasan perang Jepang. Buku ini memaparkan sejarah Hotel Indonesia dari tahun 1960 hingga 30 April 2004, hari terakhir HI beroperasi, sebagai kenang-kenangan bagi kita semua. Semoga apa yang disajikan dalam buku ini dapat meningkatkan …
Strategi pemasaran & competitive positioning yang jitu untuk mendongkrak penjualan benar-benar sangat kita butuhkan ketika pasar kebanjiran informasi seperti sekarang ini. Karena tidak semua pelanggan potensial memiliki kebutuhan yang sama, mencari produk yang sama, atau dipengaruhi oleh program marketing yang sama, kita harus menentukan karakteristik segmen pasar serta menentukan segmen pasar …
This step-by-step guide to digital typographic design covers font history, terminology, manipulation, and getting the most out of industry-standard software, as well as looking at the relationship between the art and science of typographic design.
This title delivers the inside scoop on what it's like to shoot (that is, "videotape," or "record") the news events for television broadcast. It explains both what to do and not do, what's ethical (and not ethical). It supplies tips and techniques, and shares lively, honest, and professional lived-it advice from a collection of professional news shooting veterans.
From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Discover the tips, tricks and techniques that really work for concept artists, matte painters and animators. Offers digital inspiration with hands-on insight and techniques from professional digital artists.
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett…
Buku ini ditulis untuk Anda yang ingin meng-update keterampilannya dari desain layout dengan PageMaker menjadi desainer artwork dengan Adobe InDesign.
Presents instructions on traditional photographic composition and addresses the new techniques of digital photography that allow the image to be edited, manipulated, or montaged to produce a radically different final result.
Cars 2 is a globetrotting, high-octane ride through the world of Lightning McQueen, his best friend Mater, and an international collection of completely new characters. The Art of Cars 2 follows the development of the second installment in the Cars series, from the first story concepts and the filmmakers' worldwide research to the intricate "carified" details that make up the unique Cars 2 univ…
A lighthearted twist on Rapunzel, the beloved fairy tale from the Brothers Grimm, Tangled brims with thrilling adventure, a distinctive cast of characters, a daring heroine, and, of course, seventy feet of golden hair. Featuring the stunning concept art behind the newest Disney masterpiece, The Art of Tangled also includes a preface by John Lasseter, a foreword by Directors Nathan Greno and Byr…
Covers business practices in 85 countries, including a general summary of the economy, holidays, money, climate, and people; travel issues from visas to trains; communications from telephones to Internet connections; business culture from initial greetings to women's roles; and details on major cities.
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to …
Interviews with famous chief executive officers in Indonesia.