The Associated press stylebook and briefing on media law 2013

A fully revised and updated edition of the bible of the newspaper industry

Journalism of ideas : brainstorming, developing, and selling stories in the d…

Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. Dan Reimold, author of the popular campus newspaper blog College Media Matters, gives students an inside look at the way journalists discover a topic and then turn this topic into an original, multifaceted story. This bo…

Handbook of Media Management and Economics

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Media economics : applying economics to new and traditional media

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and…

Operation China : From strategy to execution

Edition

-

ISBN/ISSN

9781422116968

Collation

xix, 212 hlm. ; 24 cm.

Series Title

-

Call Number

658.049095122 Hex o

Batik and tie dye techniques

Traces the use of dyes throughout history and demonstrates the techniques of batiking and tie dying.

Research methods in human-computer interaction

Continual technological evolution has led to an explosion of new techniques in Human-Computer Interaction (HCI) research. Research Methods in Human-Computer Interaction is a thoroughly comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going…

Gaming in libraries

Whether gaming is already a crucial part of your library's core services or it's only just been introduced, this do-it-yourself new resource will give you the practical tools you need to organize, implement, and market successful gaming events for users of all ages. Author Kelly Czarnecki shows you how to host gaming events for all different types of users. You'll learn to select systems and re…

1000 signs

This book features an amusing collection of signs from around the world. Divided into chapters by type (animals, men, stop, danger, weapons, transport, children, toilets, work, no, etc.), the signs demonstrate how different cultures portray the icons with which we are all so familiar. The diverse selection of photographs is accompanied by texts describing the cultural and social significance of…

Mind set! : Reset your thinking and see the future

The author of "Megatrends" returns with an all-new book that explains the 11 attitudes and skills anyone can use to anticipate the future and respond to the realities of globalization.

Aaker on branding : 20 principles that drive success

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…

Brand portfolio strategy : creating relevance, differentiation, energy, lever…

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dov…

Brand leadership

A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.

Roxio easy media creator 9 suite XE

Edition

-

ISBN/ISSN

9789792710090

Collation

vii, 345 hlm. ; 21 cm.

Series Title

-

Call Number

006.7 Cha r

Hak-hak karyawan tetap dan kontrak

Edition

-

ISBN/ISSN

9786027953666

Collation

184 p.

Series Title

-

Call Number

658.312420 Kur h

Ilmu dalam perspektif

Buku ini membahas hakekat keilmuan secara mendalam/namun populer. Dimulai dengan sebuah pengantar redaksi yang mengupas hakekat keilmuan secara menyeluruh, kumpulan karangan ini dilengkapi dengan 20 tulisan sarjana terkemuka dari dalam dan luar negeri seperti Albert Einstein, Bertrand Russell, John G. Kemeny, Gilbert Highet, Rudolf Carnap, Bochenski, di samping Slamet Iman Santoso, Liek Wilardj…

Metode karakterisasi telaah fiksi

Ketika seorang pembaca, peneliti atau me-hasiswa fakultas sastra berminat mela-kukan telaah tema dari novel, drama, ceri-tera pendek atau puisi, dapat dipastikan ia harus melakukan telaah karakter atau perwatakan terlebih dahulu. Metode perwatakan (metode karakterisasi) yang dikenal selama ini adalah metode analitik dan dramatik. Selain itu terdapat pakar lain yang melakukan analisis melalui me…

Gold dinar : Sistem moneter global yang stabil dan berkeadilan

Using gold to achieve global monetary system for international trade in the 21st century.

Pengantar ilmu ekonomi

Edition

-

ISBN/ISSN

979924238x

Collation

490 p.

Series Title

-

Call Number

330.1 Rah p

Diet South Beach

Edition

-

ISBN/ISSN

9789792702033

Collation

198 p.

Series Title

-

Call Number

615.854 Ide d