Kasus-kasus etika bisnis dan profesi

On business and professional ethics in Indonesia; cases.

The BrandPromise

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come. “A b…

Innovative the pixar way : business lessons from the world's most creative co…

“Details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.” Ken Blanchard, coauthor of The One Minute Manager® and Helping People Win at Work Unleash Pixar-style creativity in any organization! Au…

Making the news : politics, the media and agenda setting

Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues …

Strategic Management In The Media: Theory to Practice

Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newsp…

A Social strategy how we profit from social media

"Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help peop…

Practicing convergence journalism an introduction to cross-media storytelling

Preface: what is new about today's news audiences -- What's old is new, what's new is old; Text box: what is newsworthy; Text box: Las Vegas Sun -- Eight elements of a news story and the tools to build it; Text box: GlobalPost.com -- Sources and background information: reporting before the reporting; Text box: my five tips for more focused searches; Text box: U.S. courts basics; Text box: Stori…

The New ethics of journalism

Featuring a new code of ethics for journalists and essays by 14 journalism thought leaders and practitioners, The New Ethics of Journalism: Principles for the 21st Century, by Kelly McBride and Tom Rosenstiel, examines the new pressures brought to bear on journalism by technology and changing audience habits. It offers a new framework for making critical moral choices, as well as case studies t…

Out of print : newspapers, journalism and the business of news in the digital…

News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers …

Beyond news : the future of journalism

For a century and a half, journalists made a good business out of selling the latest news or selling ads next to that news. Now that news pours out of the Internet and our mobile devices—fast, abundant, and mostly free—that era is ending. Our best journalists, Mitchell Stephens argues, instead must offer original, challenging perspectives—not just slightly more thorough accounts of widely…

The Associated press stylebook and briefing on media law 2013

A fully revised and updated edition of the bible of the newspaper industry

Journalism of ideas : brainstorming, developing, and selling stories in the d…

Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. Dan Reimold, author of the popular campus newspaper blog College Media Matters, gives students an inside look at the way journalists discover a topic and then turn this topic into an original, multifaceted story. This bo…

Handbook of Media Management and Economics

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Media economics : applying economics to new and traditional media

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and…

Operation China : From strategy to execution

Edition

-

ISBN/ISSN

9781422116968

Collation

xix, 212 hlm. ; 24 cm.

Series Title

-

Call Number

658.049095122 Hex o

Batik and tie dye techniques

Traces the use of dyes throughout history and demonstrates the techniques of batiking and tie dying.

Research methods in human-computer interaction

Continual technological evolution has led to an explosion of new techniques in Human-Computer Interaction (HCI) research. Research Methods in Human-Computer Interaction is a thoroughly comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going…

Gaming in libraries

Whether gaming is already a crucial part of your library's core services or it's only just been introduced, this do-it-yourself new resource will give you the practical tools you need to organize, implement, and market successful gaming events for users of all ages. Author Kelly Czarnecki shows you how to host gaming events for all different types of users. You'll learn to select systems and re…

1000 signs

This book features an amusing collection of signs from around the world. Divided into chapters by type (animals, men, stop, danger, weapons, transport, children, toilets, work, no, etc.), the signs demonstrate how different cultures portray the icons with which we are all so familiar. The diverse selection of photographs is accompanied by texts describing the cultural and social significance of…

Mind set! : Reset your thinking and see the future

The author of "Megatrends" returns with an all-new book that explains the 11 attitudes and skills anyone can use to anticipate the future and respond to the realities of globalization.