In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.
Salvador Dalí is one of the most popular artists in the world, known for his lavish lifestyle, gravity-defying moustache, and bizarre art. This book tells the story of Dalí's life and explores the meaning of his Surrealist paintings. It goes beyond his fine art practice and discusses his venture into the commercial world from his extravagant jewelry to his cheeky design for the Chupa Chups lo…
Pidato kebudayaan Mochtar Lubis (1977) di Taman Ismail Marzuki (TIM) diterbitkan menjadi buku berjudul Manusia Indonesia. Karena gaya dan sikapnya yang lugas dalam mengupas terutama sifat-sifat negatif orang Indonesia, buku ini menimbulkan pendapat pro dan kontra, selain membangkitkan pemikiran kritis tentang manusia Indonesia. Sifat-sifat manusia Indonesia yang dimaksud ialah munafik, tidak ma…
I La Galigo, the vast Bugis epic myth, is one of the most voluminous works in world literature. Set in Luwuq, the cradle of Bugis culture, the cycle tells the story of the initial residence on earth of the gods and their descendants. "The Birth of La Galigo" , the poem found herein, represents a contemporary retelling of one of the epic's most popular sections.
Social Photography will show you how to create photos that will be clicked on, liked, shared, and maybe even go viral. A must for anyone who takes their online profile seriously, it will show you how to give your photos a fresh look, it will give you hundreds of posing and shooting ideas, and it will let you share your life's most exciting moments wider than ever before.
This thought-provoking book offers alternative views of the rules and assumed truths within the film industry.
The Field Guide to Typography explores and explains the myriad typefaces that we see around us in our day-to-day lives, from airplane liveries to computer screens, from billboard hoardings to signage systems. It presents over 120 typefaces old and new, common and unusual with photographic references to help font spotters identify particular typefaces in the wild. Accompanying background informa…
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic …
LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th edition of this bestselling series. This inspiring collection provides a wealth of insight for graphic desig…
This deluxe slipcased two-volume set is an insider's tour of twenty years of film-making magic at Weta Workshop and Weta Digital, the creative companies behind such celebrated films as The Lord of the Rings, Avatar, The Avengers, King Kong, District 9 and The Hobbit. Brimming with never-before-published content, including concept designs, sketches, making of and behind-the-scenes imagery, along…
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the…
Brands with Character showcases the strongest in brand identities employing characters to capture peoples attention. The featured designs are based on humans, animals and even anthropomorphized logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse select…
Sebenarnya memang mudah untuk menyusun slide-slide presentasi dengan program PowerPoint, apalagi dengan PowerPoint 2007 di mana menu telah diringkas dalam kategori-kategori khusus. Namun untuk menyusun slide presentasi yang benar-benar efektif ternyata membutuhkan pengaturan yang akurat. Jika saja penyaji slide presentasi tidak dapat menyusun slide-slide presentasi dengan PowerPoint secara maks…
How to combine magic and logic, creativity and business?