Examines the principles behind website design and development. Includes examples and information on ensuring your website is usable on a mobile device.
"Interaction design--the way the apps on our phones work, the way we enter a destination into our car's GPS--is becoming more and more important. Identify and fix bad software design by making usability the cornerstone of your design process. Lukas weaves together hands-on techniques and fundamental concepts. Each technique chapter explains a specific approach you can use to make your product m…
For undergraduate students who have completed a course in object-oriented programming Programming the World Wide Web provides a comprehensive introduction to the tools and skills required for both client- and server-side programming, teaching students how to develop platform-independent sites using the most current Web development technology. Essential programming exercises are presented using …
Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You'll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you'll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn vario…
Jon Duckett’s best-selling, full color introduction to HTML and CSS—making complex topics simple, accessible, and fun! Learn HTML and CSS from the book that has inspired hundreds of thousands of beginner-to-intermediate coders. Professional web designers, developers, and programmers as well as new learners are looking to amp up their web design skills at work and expand their personal devel…
Describes UX design methods, covering such topics as creating a proposal, user research, personas, search engine optimization, site maps, wireframes, prototyping, and design testing.
"Instant CSS answers, how-to's, and examples"--Cover.
"Typography is your design's voice and the most powerful tool you have to communicate with your readers. Learn how to wield type with care and wit: how to evaluate typefaces, consider technical constraints, create flexible typographic systems, and put together your own collection of favorite faces." - from back cover.
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With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. This book shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. It discusses general principles that help you make good decisions when choosing…
Jon Duckett’s best-selling, full-color introduction to JavaScript—filled with techniques to make websites more interactive and engaging Learn JavaScript and jQuery from the author who has inspired hundreds of thousands of beginner-to-intermediate coders. Build upon your HTML and CSS foundation and take the next step in your programming journey with JavaScript. The world runs on JavaScript a…
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of peopl…
So you've got a product, service, e-commerce site, landing page, information product, or blog...now you just need viewers, users and customers! Customer acquisition is one of the biggest challenges of building an online business of any kind. It's become easier to build a product, but it's as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, n…