Updated edition of: The art direction handbook for film.
From the role of every person on the design team to the importance of color to where to research ideas, a comprehensive guide to the visual aspect of storytelling Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo, or commercial making, and introduces the techniques…
The collaborative nature of film-making can make it difficult to identify the contribution of the designer to the cinematic image. The design concept is key to the creation of a coherent visual look; the designer's task is to employ visual metaphors to communicate that concept in rich and varied ways. Packed with full-color film stills, exclusive pre-production artwork and behind-the-scenes pro…