Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…

Key to IP : identifying your patents, trademarks, copyrights and trade secrets

In about an hour, you'll learn the language of intellectual property and come out knowing more than 90% of the general public. Just a little longer than The Art of War, but significantly shorter than War and Peace, this book will get you headed in the right direction to protect your great ideas. Through clear visuals and easy to follow examples, you'll quickly understand the most important elem…