Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. The revised third edition of this award-winning book has been expanded to include the following topics: Social Media Social Networking Cultural Sensitivity Ethics Diversity The Complete Guide to Successful Event Planning is designed to assist any planner with meeting all …
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders…
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and p…