Treating argument as a problem-solving tool, featuring an innovative marginalia program that contains the contextual information students need to enter thematic conversations, and providing the most extensive coverage of argument in all forms of media, THE INFORMED ARGUMENT is the complete solution for teaching writing and argument.
An instant bestseller when it first appeared as a college textbook, this lively guide gives writers precisely what they need to know to be effective and persuasive.
From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising. This comprehensively updated third edition • includes brand new sections o…