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Subject :
"Perceived valence"
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Analisis pengaruh perceived valence of logo change, deprivation curiosity, skepticism toward logo change terhadap resistance toward logo change, dan implikasinya terhadap brand attitude after logo change: telaah pada ketidak setujuan konsumen olx.co.id terhadap perubahan logo
Author(s)
: Chandra, Davin -
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