First published in 1967, this text is now more relevant than ever, ascLuhan's foresights about the impact of new media is actualized atnprecedented speeds via the Internet. It portrays technologies as anxtension of man, illustrating how our senses are massaged and ourreceptions altered as these devices become integral parts of our lives.
Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.