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Entrepreneurial small business. Fourth Edition
Giving students a clear vision of small business as it really is, this work focuses on the kinds of businesses that students might actually start, instead of giving information about high growth firms.
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781259060618
- Collation
- 672 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.1592 Kat e
UX for lean startups : faster, smarter user experience research and design
Creating a great user experience doesn’t have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. You’ll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love. User Experience expert Laura Klein …
- Edition
- -
- ISBN/ISSN
- 9781449334918
- Collation
- xxvii, 204 p. : ill. p. ; 23 cm. cm.
- Series Title
- -
- Call Number
- 658.11 Kle u
Entrepreneurship : a small business approach
Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and soli…
- Edition
- -
- ISBN/ISSN
- 9780071221221
- Collation
- -
- Series Title
- -
- Call Number
- 338.04 Bam e
The daily grind : how to open & run a coffee shop that makes money
A practical guide to opening and running a successful Independent Coffee Shop, essential reading for all Entrepreneurs. Don't open your coffee shop until you have read this How to select your coffee shop location How to get a great team for your coffee shop How to provide WOW service How to choose what to sell in your coffee shop The importance of a good layout in your coffee shop How to choose…
- Edition
- -
- ISBN/ISSN
- 9781519365705
- Collation
- 224 p. ; 23 cm.
- Series Title
- -
- Call Number
- 647.95068 Bow d
Get backed : craft your story, build the perfect pitch deck, launch the ventu…
Now that you have your big idea, how will you find and win your first investor? You need a pitch deck--the perfect set of slides to persuade investors to back you and your venture. But a pitch deck isn't merely a business plan put into PowerPoint--nor does a pitch deck magically turn into investor capital. A pitch deck communicates your vision and competence and can be used as part of an invest…
- Edition
- -
- ISBN/ISSN
- 9781633690721
- Collation
- 237 p. ; 20 cm.
- Series Title
- -
- Call Number
- 658.15224 Bae g
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