Introduction to mass communication : media literacy and culture. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781259071546

Collation

449 p. ; 28 cm.

Series Title

-

Call Number

302.23 Bar i

Introduction to mass communication : media literacy and culture. Updated Eigh…

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…

Produsing theory in a digital world : the intersection of audiences and produ…

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this inters…

Digital and media literacy : connecting culture and classroom

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Political campaigns and political advertising : a media literacy guide

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political 'spin'.