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Found 4 from your keywords: Subject : "Mass media--Management"
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Media management : a casebook approach 4th ed

Author(s) : Lacy, Stephen - Wicks, Jan LeBlanc - Sylvie, George - Sohn, Ardyth Broadrick -

Management of electronic and digital media

Author(s) : Albarran, Alan B. -

Media management : a casebook approach 5th edition

Author(s) : Wicks, Jan LeBlanc - Sylvie, George - Hollifield, C. Ann - Lowrey, Wilson -

Managing electronic media : making, marketing, and moving digital content

Author(s) : Van Tassel, Joan M - Poe-Howfield, Lisa -