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A handbook of media and communication research : qualitative and quantitative…
"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…
- Edition
- Third Edition
- ISBN/ISSN
- 9781138492929
- Collation
- -
- Series Title
- -
- Call Number
- 302.23072 Jen h
Analyzing media messages : using quantitative content analysis in research. F…
Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781138613980
- Collation
- -
- Series Title
- -
- Call Number
- 302.23 Rif a
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