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Introduction to mass communication : media literacy and culture. Updated Eigh…
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
- Edition
- Updated Eighth Edition
- ISBN/ISSN
- 9780077507985
- Collation
- 402 p. ; 28 cm.
- Series Title
- -
- Call Number
- 302.23 Bar i
McQuail's media and mass communication theory. Seventh Edition.
A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.
- Edition
- Seventh Edition, 2020
- ISBN/ISSN
- 9781473902510
- Collation
- -
- Series Title
- -
- Call Number
- 302.2301 Mcq m
Understanding audiences : learning to use the media constructively
- Edition
- -
- ISBN/ISSN
- 9780805836479
- Collation
- 241 p. ; 28 cm.
- Series Title
- -
- Call Number
- 302.23 Wic u
- Edition
- -
- ISBN/ISSN
- 9780805836479
- Collation
- 241 p. ; 28 cm.
- Series Title
- -
- Call Number
- 302.23 Wic u
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