Persuasive signs : the semiotics of advertising

(Approaches to Applied Semiotics ; vol. 4).

Semiotics : the basics. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367726539

Collation

384 p. ; 20 cm.

Series Title

-

Call Number

302.2 Cha s

The ethnography of communication : an introduction. Third Edition

The Ethnography of Communication presents the terms and concepts which are essential for discussing how and why language is used and how its use varies in different cultures. Presents the essential terms and concepts introduced and developed by Dell Hymes and others and surveys the most important findings and applications of their work. Draws on insights from social anthropology and psycholingu…

English for Journalists. Twentieth Anniversary edition

English for Journalists has established itself in newsrooms the world over as an invaluable guide to the basics of English and to those aspects of writing, such as reporting speech, house style and jargon, which are specific to the language of journalism. Written in a highly accessible and engaging style, English for Journalists covers the fundamentals of grammar, spelling, punctuation and jour…

Task-based language teaching : theory and practice

Edition

-

ISBN/ISSN

9781108713894

Collation

417 p. ; 23 cm.

Series Title

-

Call Number

408.0071 Ell t

Computational analysis of communication

Provides clear guidance on leveraging computational techniques to answer social science questions In disciplines such as political science, sociology, psychology, and media studies, the use of computational analysis is rapidly increasing. Statistical modeling, machine learning, and other computational techniques are revolutionizing the way electoral results are predicted, social sentiment is me…