Provides fans of the Star Wars movies and television programs with lists, facts, and trivia about the characters and settings in the films and includes behind the scenes information about how the films were made
Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what' ...
'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.