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Found 1 from your keywords: subject="Journalism--Economic ...

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Media management in the age of giants : business dynamics of journalism

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of …

Edition: -
ISBN/ISSN: 9780826351630
Collation: -
Series Title: -
Call Number: 070.4068 Her m

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