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Found 2 from your keywords: subject="Green marketing"
cover
Sustainable marketing : the industry's role in a sustainable future
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Randle, PaulEyre, Alexis

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.

Edition
-
ISBN/ISSN
9781398613133
Collation
xx, 307 p. ; 25 cm.
Series Title
-
Call Number
658.802 Ran s
cover
Sustainable marketing : how to drive profits with purpose
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Michelle Carvill, 1969--Butler, GemmaEvans, Geraint

This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.

Edition
First edition, 2021
ISBN/ISSN
9781472979131
Collation
xv, 304 p. ; 26 cm.
Series Title
-
Call Number
658.8 Car s