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Found 4 from your keywords: subject="Content analysis (Com...
cover
The content analysis guidebook. Second Edition
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Neuendorf, Kimberly A.Allen, Jeffery C.Cajigas, Julie A.Skalski, Paul D.

Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Edition
Second Edition
ISBN/ISSN
9781412979474
Collation
438 p. ; 26 cm.
Series Title
-
Call Number
301.01 Neu c
cover
Analyzing media messages : using quantitative content analysis in research. F…
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Lacy, StephenRiffe, DanielFico, FrederickWatson, Brendan R.

Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…

Edition
Fourth Edition
ISBN/ISSN
9781138613980
Collation
-
Series Title
-
Call Number
302.23 Rif a
cover
Sustainability communication across Asia : fundamental principles, digital st…
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Mohamad Saifudin Mohamad SalehNur Atikah A RahmanShaidatul Akma Adi kasuma

Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digit…

Edition
-
ISBN/ISSN
9781032314198
Collation
238 p. ; 22 cm.
Series Title
-
Call Number
302.231 Moh s
cover
Mediating the message in the 21st century : a media Sociology perspective
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Shoemaker, Pamela J.Reese, Stephen D.

Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.

Edition
-
ISBN/ISSN
9780415989145
Collation
287 p. ; 24 cm.
Series Title
-
Call Number
302.23 Sho m