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Managing customer relationships : a strategic framework 2nd edition
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: Peppers, Don -
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The never-ending digital journey : creating new consumer experiences through technology
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: Angelani, Andrés - Migoya, Martin - Englebienne, Guibert -
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Behavioral marketing : delivering personalized experiences at scale
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: Walters, Dave -
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Corporate branding : areas, arenas and approaches
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: Melewar, T. C -
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Managing customer experience and relationships : a strategic framework 3rd edition
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: Peppers, Don - Rogers, Martha -
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