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Found 2 from your keywords: subject="Consumer behavior--Un...
cover
Consumer behavior : building marketing strategy. Fifteenth International Stud…
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Mothersbaugh, David L.Kleiser, Susan BardiHawkins, Del I.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Included Appendix and Index

Edition
Fifteenth International Student Edition
ISBN/ISSN
9781266114762
Collation
xxiii, 824 p. ; 26 cm.
Series Title
-
Call Number
658.8342 Mot c
cover
Entertainment marketing & communication : selling branded performance, people…
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Sayre, Shay

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Edition
-
ISBN/ISSN
9780132345163
Collation
489 p.
Series Title
-
Call Number
658.80221 Say e