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Found 4 from your keywords: subject="Consumer Satisfaction...
cover
Brand experiences : building connections in a digitally cluttered world
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Randazzo, Steve

Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.

Edition
-
ISBN/ISSN
9781733874502
Collation
149 p. ; 24 cm.
Series Title
-
Call Number
658.8343 Ran b
cover
Customer service marketing : managing the customer experience
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Torres, Edwin N.

1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories 2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance 3. Suggests important considerations and design concept…

Edition
-
ISBN/ISSN
9780367208936
Collation
-
Series Title
-
Call Number
658.812 Tor c
cover
Build for change : revolutionizing customer engagement through continuous dig…
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Trefler, Alan

Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of …

Edition
-
ISBN/ISSN
9781118930267
Collation
xiii,175 p. ; 24 cm.
Series Title
-
Call Number
Hib 658.402 Tre b
cover
The lean product playbook : how to innovate with minimum viable products and …
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Olsen, Dan

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, s…

Edition
-
ISBN/ISSN
9781118960875
Collation
309 p.
Series Title
-
Call Number
658.4013 Ols l