"Strategic communication, the focus of much heated debate over the last few years, is widely decried as an area in which the U.S. government must improve. Unhappily, while the need to more effectively harness our capabilities to compete in the struggle for minds and hearts is clear, how, exactly, to do that is not.
"Comprehensive in its scope and scale, rigorously argued and richly illustrated with wide-ranging examples, this clearly written and user-friendly book from a veteran commentator on international communication will be valuable for students and scholars. Strongly recommended." - Daya Thussu, Professor of International Communication, University of Westminster Global Communication explores the his…
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone invo…