Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of…
This classic text on storyboarding and visual communication has been updated with information on new media and expanded to incorporate an in-depth study of the use of color in storytelling.
A visual and straightforward manual describing the various aspects of the storyboarding profession. Includes tips and advice from a working professional with expertise in film, television, and advertising. Storyboards are NOT overpriced comic strips! Storyboards provide: 1) Pre-visualisation tools for any film or video project no matter what size budget. 2) Professional guidance for budgets and…
A straight-to-the-point “everything-you-need-to-know” guide to the world of professional illustration for aspiring artists and recent art-school graduates—not only the technical essentials (the difference between narrative versus conceptual illustration, diagramming a composition, mastering negative space, and the impact of different mediums from watercolor to digital to textiles), but in…