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Raising the corporate umbrella : corporate communications in the 21st century
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone invo…
- Edition
- -
- ISBN/ISSN
- 9780333926390
- Collation
- 410 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.45 Kit r
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