The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphi…
The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill …
Providing students with an introduction to the subject of colour in a photographic context, this book explains how to master its use in the image-making process.
Refusing to restrict itself to merely analysing the traditional graphic elements of cover art, this book goes into depth about the physical packaging itself, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, it explores the creative inspiration behind the packaging, looking at the artwork, typography, materials, printing techniques and format…
From theory to practice-enhance your skills in working with color! Connect the dots between your emotional, intuitive responses to color and the theories that explain them. Learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to av…
Designers League is a visual compendium of the signature works of twenty contemporary luminaries from the world of visual communications across Europe, Asia, the Middle East and South Africa.
The best visual design work is about emotion as much as appearance. Powerful, brilliant pictures—presented in just the right layout—can make us experience a whole range of emotions, from fear to attraction, anger to happiness. The Society of Publication Designers' (SPD) annual competition seeks the very best in editorial design work. Judged by a worldwide panel of top designers, the 43rd ed…
By closely following Goethe's explanations of the color phenomena, the reader may become so divorced from the wavelength theory—Goethe never even mentions it—that he may begin to think about color theory relatively unhampered by prejudice, ancient or modern. By the time Goethe's Theory of Colours appeared in 1810, the wavelength theory of light and color had been firmly established. To Goet…
For introductory courses in Color and Color Theory in Art Design and in the studio curriculum. Addressed to artists and art students of all media, this text provides an informative but non-dogmatic introduction to the many different approaches to understanding color.
Millions of people have learned to draw using the methods of Dr. Betty Edwards's bestseller The New Drawing on the Right Side of the Brain. Now, much as artists progress from drawing to painting, Edwards moves from black-and-white into color. This much-awaited new guide distills the enormous existing knowledge about color theory into a practical method of working with color to produce harmoniou…
Original ed.: 1963.
Manual Of Graphic Techniques 1 is the first comprehensive guide to the use of graphic presentation tools and techniques for both the beginner and the professional. Hundreds of drawings and photos, including 12 color plates, provide step-by-step instruction for more then 120 techniques in surface, line, and tone; color mediums and methods; orthographic and perspective drawing; reprographic and s…