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Integrated marketing communications : strategic planning perspectives. Fifth …
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780134270371
- Collation
- 451 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.802 Tuc i
Marketing : the core. Fifth Edition
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just w…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780078028922
- Collation
- 507 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 Ker m
Criminology. Eighth Edition
Criminology is known for its lucid style, student-oriented approach, and interdisciplinary perspective. This text discusses criminological problems, their origins, and possible solutions in a clear, practical, straightforward fashion. Students develop a thorough understanding of today’s issues in criminology and are prepared to address and resolve the issues of tomorrow. The eighth edition co…
- Edition
- Eighth Edition
- ISBN/ISSN
- 9780078026423
- Collation
- 383 p. ; 28 cm.
- Series Title
- -
- Call Number
- 364 Adl c
Sociology. Sixteenth Global Edition
For courses in Introductory SociologySee sociology in everyday lifeSociology empowers students to see the world around them through a sociological lens, helping them better understand their own lives and the world we all share. John Macionis, author of the best-selling Introductory Sociology franchise over the last three decades, takes students step by step through the theories and research tha…
- Edition
- Sixteenth Global Edition
- ISBN/ISSN
- 9781292161471
- Collation
- 736 p. ; 28 cm.
- Series Title
- -
- Call Number
- 301 Mac s
Management. Fourteenth Edition
For undergraduate Principles of Management courses.REAL managers, REAL experiences With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, 14th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples,…
- Edition
- Fourteenth Edition
- ISBN/ISSN
- 9781292215839
- Collation
- 751 p. ; 27 cm.
- Series Title
- -
- Call Number
- 658 Rob m
Fundamentals of corporate finance. Tenth Edition
The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.…
- Edition
- Tenth Edition
- ISBN/ISSN
- 9780077479459
- Collation
- 899 p. ; 27 cm.
- Series Title
- -
- Call Number
- 658.15 Ros f
Business communication essentials. Seventh Global Edition
For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and …
- Edition
- Seventh Global Edition
- ISBN/ISSN
- 9781292093260
- Collation
- 522 p. ; 28 cm.
- Series Title
- -
- Call Number
- 651.7 Bov b
Economics : brief edition. Second Edition
McConnell, Brue and Flynn’s Economics: Brief Edition, 2e comes from the same author team as the market-leading Principles of Economics textbook. Economics: Brief Edition tailors the core concepts from proven leader Economics, 19th edition to create a concise introduction to the course that is distinct in purpose, style, and coverage. Like the 19th edition, Economics: Brief Edition, 2e continu…
- Edition
- Second Edition
- ISBN/ISSN
- 9780073511467
- Collation
- 533 p. ; 27 cm.
- Series Title
- -
- Call Number
- 330 Mcc e
Safdie
Moshe Safdie is an innovative and original voice in architecture and urban design The third volume in a highly successful set of titles Explores how architects can mitigate the effects of high-density urban living and enhance the quality of life in our cities and neighbourhoods Safdie Architects is an international architectural and urban planning practice founded and led by Moshe Safdie. Deepl…
- Edition
- -
- ISBN/ISSN
- 9781864705591
- Collation
- 819 p. ; 28 cm.
- Series Title
- -
- Call Number
- 720.92 Saf s
Excellent public relations and effective organizations : a study of communica…
This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management.
- Edition
- -
- ISBN/ISSN
- 9780805818185
- Collation
- 653 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.285 Gru e
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