A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
In todays society the demand for convenience has lead to disposable paper cups becoming a part of everyday life.As paper cup technology has developed this has enabled them to move beyond being a purely functional product and more emphasis has been placed on the design, environmental issues and extra convenience features such as opaque lids, handles and sleeves as well as cardboard carriers.Over…