Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.
In this book, the authors offer a sharp, witty, and wide-ranging takedown of AI hype across its many forms. The authors show how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Included Notes and Index
This book focuses around the social and ethic issues that companies face everyday in doing business. It is a collection of 37 articles from experts in the social issues of computing, exploring the most pressing issues in information technology today. The chapters are fresh, informative, timely, and authoritative.The readings cover such themes as views of computing, the information society, comp…