Winning results with Google AdWords. Second Edition

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing …

Social Media Overload : Simple Social Media Strategies for Overwhelmed and Ti…

You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

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Call Number

659.144 Uto d

Digital cultures : understanding new media

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

Advertising Now Tv Commercials

Pour tous ceux qui aiment les publicités inventives, cet ouvrage rassemble les meilleurs exemples contemporains du monde entier. La plupart d'entre nous changent de chaîne ou partent aux toilettes pendant les pauses publicité, et pourtant il y a des spots qui sont plus proches du court métrage cérébral que des réclames péremptoires, unidimensionnelles et agressives que l'on connaît et …

Twenty Ads That Shook The World

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett…