Strategic writing : multimedia writing for public relations, advertising, and…

Section 5 Strategic Writing in Business Communication -- 5A Introduction -- 5B Social Media in Business Communication -- 5C Business Correspondence -- 5D Good-News Correspondence -- 5E Bad-News Correspondence -- 5F Request Correspondence -- 5G Job-Request Correspondence -- 5H Résumés -- 5I Memoranda -- 5J Business Reports -- Appendices -- A A Concise Guide to Punctuation -- B A Concise Gu…

Basics Advertising 01 : Copywriting

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.

Copywriting : successful writing for design, advertising and marketing. Third…

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. Glossary : page 231-233. Index : page 235-237.

Copywriting 101 - What Was That Number Again? Crimes Against Advertising, and…

Edition

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ISBN/ISSN

9780987857538

Collation

186 p. ; 21 cm.

Series Title

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Call Number

659.132 Hed c

Read me : 10 lessons for writing great copy

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assiste…