Excellent Career Begins with Excellent Education

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Truth, lies, and advertising : the art of account planning

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Edition: -
ISBN/ISSN: 9780471189626
Collation: 298 p. ; 24 cm.
Series Title: -
Call Number: 659.111 Ste t

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