Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic…
Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical, analysis of stra…
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communicati…
For students enrolled in Fixed Income Securities Courses or Bond Markets Courses Learn how to assess and invest in bonds with this best-selling text. Fabozzi's Bond Markets is the most applied book on the market. It prepares students to analyze the bond market and manage bond portfolios without getting bogged down in the theory. The new edition has been updated substantially, primarily for the …
The bestselling "bible" of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'l…
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.
Practical and easy to understand, DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, Eleventh Edition, gives students a solid foundation in database design and implementation. Filled with visual aids such as diagrams, illustrations, and tables, this market-leading text provides in-depth coverage of database design, demonstrating that the key to successful database implementation is in pr…
Gain a solid understanding of management and the power of innovation in the workplace with Griffin's MANAGEMENT: PRINCIPLES AND PRACTICES, 11E, International Edition. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. This book's reader-frien…
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues o…
Previous ed.: Amsterdam; Oxford: Elsevier Butterworth-Heinemann, 2005
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical …
Well known for its clear writing and unique variety of topics, MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics. Students encounter topics that will be useful in their daily lives, such as calculating interest and understandin…
Yank has created a practical hands-on guide to learning all the tools, principles, and techniques needed to build a fully functional database-driven Web site using PHP & MySQL.
In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.
The DX Review, a leading digital transformation platform, delivers insightful news and analysis with a global network of experts. We empower businesses to unlock their full potential through practical guides, informed by diverse perspectives and cutting-edge trends. Trusted by business leaders, IT professionals, and enthusiasts, The DX Review is your partner in navigating the digital landscape.