New Venture Creation : Entrepreneurship for the 21st Century. Tenth Internati…

Edition

Tenth International Student Edition

ISBN/ISSN

9789814577465

Collation

XX, 484 p. ; 28 cm.

Series Title

-

Call Number

658.114122 Spi n

Mathematics For Economics and Business. Sixth Edition

With its friendly and informal style, this market leading text breaks down topics into short sections making learning each new technique seem less daunting. With plenty of practice problems, it provides opportunities to stop and check understanding and allows students to learn at their own pace.

The Practice Of Business Communication. First Canadian Edition

Edition

First Canadian Edition

ISBN/ISSN

9780176251550

Collation

366 p.

Series Title

-

Call Number

651.7 Guf t

The Digital Transformation of SMEs by OECD

SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies. The SME digital gap has increased inequalities among people, places and firms, and there are concerns that the benefits of the digital transformation could accrue to early adopters, further broadening these inequalities.

The Business Model Navigator : The strategies behind the most successful comp…

The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, all…

Dynamic capabilities : foundational concepts

This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.

Digital transformation : understanding business goals, risks, processes, and …

Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …

Business Intelligence and Big Data : Drivers of Organizational Success

Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication …

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Starting a practice : a plan of work. Second Edition

The second edition of 'Starting a Practice' is a fully revised and updated guide to planning, setting up and running your architectural practice. Mapped to the RIBA Plan of Work 2013, it approaches starting a business as if it were a design project complete with briefing, sketch layouts and delivery

Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Entrepreneurship : successfully launching new ventures. Sixth Global Edition

For courses in entrepreneurship.Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business.

Business principles and management. Twelfth Edition

Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Entrepreneurial finance. Seventh Edition

Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you

The Business of Design : Balancing Creativity and Profitability. Revised + up…

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working fro…

Meeting the ethical challenges of leadership : casting light or shadow. Seven…

Ethics is at the heart of leadership. All leaders assume ethical burdens and must make every effort to make informed ethical decisions and foster ethical behavior among followers. This book explores the ethical demands of leadership and the dark side of leadership, and help readers make ethical decisions, lead with integrity, and create an ethical culture

Business Research Methods. 2025 Release

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. Included Appendix, Glos…