"[C]omprehensive guide that covers everything from pre-production through wrap and post production and includes chapters on independent and low-budget filmmaking, television, commercials, incentives, effects and new media."- Cover.
This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbo…
Part I. Concepts and Processes, History and functions of reference service: Ethical aspects of reference service; The reference interview; Organization of information and search strategies; Electronic resources for reference; Understanding electronic information systems for reference; Access-related reference services; Instruction; Training and continual learning for reference staff; Evaluation…
'Video Production Handbook' guides you step-by-step, explaining how to develop your initial programme ideas, and build them into a successful working format. It covers the techniques of persuasive camerawork, successful lighting and video editing.
The perennial bestseller returns with new details for using the latest tools and techniques available with JavaScript JavaScript is the definitive language for making the Web a dynamic, rich, interactive medium. This guide to JavaScript builds on the success of previous editions and introduces you to many new advances in JavaScript development. The reorganization of the chapters helps streamlin…
Introduction to Management Science, 4e, offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. These cases and related…
Develop the skills you need to design and build a reliable, cost-effective cabling infrastructure Fully updated for the growing demand of fiber optics for large-scale communications networks and telecommunication standards, this new edition is organized into two parts. Part I covers LAN Networks and Cabling Systems offers comprehensive coverage on current cabling methodologies and is updated to…
Traffic Engineering, 4e, is ideal for a one/two-semester undergraduate survey, and/or for graduate courses on Traffic Engineering, Highway Capacity Analysis, and Traffic Control and Operations. This unique text focuses on the key engineering skills required to practice traffic engineering in a modern setting. It includes material on the latest standards and criteria of the Manual on Uniform Tra…
An ideal resource for managers in all kinds of organizations, this book offers insight to help both team members and leaders maximise their success.
Williamson's Macroeconomics uses a thoroughly modern approach that is consistent with the way that macroeconomic research is conducted today. The text builds macroeconomic models from a foundation of microeconomic principles. This methodology prepares students for further study in economics by allowing deeper insight into growth processes and business cycles, integrating the study of macroecono…
'Entrepreneurship' takes students on the entire journey of launching a new business venture, placing a unique emphasis on the front end of the entrepreneurial process.
Theories of Visual Perception 3rd Edition provides clear critical accounts of several of the major approaches to the challenge of explaining how we see the world. It explains why approaches to theories of visual perception differ so widely and places each theory into its historical and philosophical context. Coverage ranges from early theories by such influential writers as Helmholtz and the Ge…
Discover how to: Choose the right networking equipment Install and configure your wireless network Integrate Bluetooth into your network Work with servers, gateways, routers, and switches Connect audiovisual equipment to your wireless ...
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
What makes some businesses more successful than others? The answer: people. Organizations with motivated, talented employees that offer outstanding customer service are more likely to pull ahead of the competition. Performance Management is the first text to emphasize this key competitive advantage, showing readers that success in today's globalized business world can be found, not in technolog…
The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edi…
This introductory level text carries the conviction that logic is the most important course that college students take. The Power of Logic provides balanced coverage of informal logic, traditional categorical logic, and modern symbolic logic, while its companion online supplement, Logic Tutor, offers a wealth of applications for the concepts discussed. Layman's direct and accessible writing sty…
"Personal site, blogs, Wiki, small business site, multimedia site"--Cover.
Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.