Second Edition of the world's most popular guide to Design Thinking Process and Methods The most detailed Design Thinking guides available Written by one of the most internationally experienced designers in the world. Used as a text in leading design schools including Parson Graduate Program in New York and University of California. Expanded content & case studies Process & 150 step by step met…
Feeling overwhelmed by the buzz about SOA—service oriented architecture? Take heart! Service Oriented Architecture For Dummies, 2nd Edition makes it easy to understand, plan, and implement the latest SOA solutions for your business. Whether you’re the IT person responsible for developing SOA or the executive who’s trying to get a handle on the concept, Service Oriented Architecture For Du…
For courses in Business Statistics Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice-relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statisti…
This book is ideal for one- or two-semester or two- or three-quarter courses covering topics in college algebra, finite mathematics, and calculus for students in business, economics, and the life and social sciences. Haeussler, Paul, and Wood establish a strong algebraic foundation that sets this text apart from other applied mathematics texts, paving the way for students to solve real-world pr…
For the Introduction to Computer Science course Computer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the i…
Well-known for its engaging, conversational style, this text makes sophisticated concepts accessible, introducing students to how markets and institutions shape the global financial system and economic policy. Principles of Money, Banking & Financial Markets incorporates current research and data while taking stock of sweeping changes in the international financial landscape produced by financi…
In this 11th edition, Rick Schaefer provides a comprehensive, up-to-date introduction to sociology that appeals to students with a diversity of learning styles. The text focuses on sociology in the global community and encourages students to think about the world they're living in using a sociological imagination.
This textbook delivers comprehensive and flexible coverage of the four major approaches to teaching AIS. Instructors can easily reorder chapters, and focus on what they want: transaction cycles and controls; systems life cycle; databases and data modeling; or computer-based controls, fraud, and auditing.
The ability to understand and analyze financial statements is important to effective decision making by investors, creditors, analysts, consultants and managers. Financial Statement Analysis equips students with the necessary skills to succeed in the increasingly competitive business environment.
For undergraduate and graduate operations management courses. Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, simulations,…
For upper-level undergraduate and graduate courses in Management Information Systems. This brief, paperback text presents the core concepts in 11 chapters with 12 hands-on application projects at the end of the text. Management Information Systems is recognized for logical organization and clear descriptions. Focusing on the role of managers within an organization, the text emphasizes the devel…
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from…
This classic treatment of linear algebra presents the fundamentals in the clearest possible way, examining basic ideas by means of computational examples and geometrical interpretation. It proceeds from familiar concepts to the unfamiliar, from the concrete to the abstract. Readers consistently praise this outstanding text for its expository style and clarity of presentation. The applications v…
For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality Control, and Statistical Process Control; in Associate Degree in Quality and other technical programs; in Baccalaureate programs in Engineering, Technology, Health Car…
For Introduction to Programming (CS1) and other more intermediate courses covering programming in C++. Also appropriate as a supplement for upper-level courses where the instructor uses a book as a reference for the C++ language. This best-selling comprehensive text is aimed at readers with little or no programming experience. It teaches programming by presenting the concepts in the context of …
MODERN RADIO PRODUCTION, International Edition is a current, comprehensive look at radio production and programming that integrates cutting-edge technologies with explanations of traditional equipment and practices. A clear writing style, excellent descriptions and explanations, and attention to detail make this book easy to read and understand.
This edition covers everything today's amateur and student photographer needs to know. Beginning with the making of a photograph and how images are viewed and used in the commercial and art world it also shows how to develop a personal style and how to understand the theory behind photography.