Understanding business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: improves student performanceunderstanding business puts students at the center. Its the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect Bu…
Develop your creative voice while acquiring the practical skills and confidence to use it with this new and fully updated edition of Mick Hurbis-Cherrier's filmmaking bible, Voice & Vision. Written for independent filmmakers and film students who want a solid grounding in the tools, techniques, and processes of narrative film, this comprehensive manual covers all of the essentials while keeping…
For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and …
Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises, and simulations, this applied approach uses a proven managerial framework to address overall concepts, leading processes and the best practices associated with today's top busines…
For freshman/sophomore-level courses treating calculus of both one and several variables. Clear and Concise Varberg focuses on the most critical concepts freeing you to teach the way you want This popular calculus text remains the shortest mainstream calculus book available - yet covers all the material needed by, and at an appropriate level for, students in engineering, science, and mathematic…
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a va…
In this wide-ranging book, Castells analyses the transformation of the global media industry by the revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, & power relationships have been profoundly modified by the emergence of this new communication environment.
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. …
Updated to include the most current techniques of computer animation, along with the theory and high-level computation that makes this book the best technically oriented animation resource.
For courses in Computer Science and Programming Computer systems: A Programmer’s Perspective explains the underlying elements common among all computer systems and how they affect general application performance. Written from the programmer’s perspective, this book strives to teach students how understanding basic elements of computer systems and executing real practice can lead them to cre…
Computers as Components: Principles of Embedded Computing System Design, Fourth Edition, continues to focus on foundational content in embedded systems technology and design while introducing new content on security and safety, the design of Internet-of-Things devices and systems, and wireless communications standards like Bluetooth® and ZigBee®.
Intended for non-science majors Physics Courses Since defining this course 30 years ago, Paul Hewitt's best-selling text continues as the benchmark by which all others are judged. In Conceptual Physics Twelfth Edition Paul Hewitt makes physics interesting, understandable, and relevant for non-science majors. The Twelfth Edition will delight students with informative and fun Hewitt-Drew-It scree…
Conditional design is the sequel to Operative Design. This book will further explore the operative in a more detailed, intentional, and perhaps functional manner. Spatially, the conditional is the result of the operative. It is not a blind result however. Both terms work together to satisfy a formal manipulation through a set of opportunities for elements such as connections and apertures.
Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.