Crisis Communication : A Case Approach. Third Edition

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…

Creative advertising : ideas and techniques from the world's best campaigns. …

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of…

Basic advertising 02 : art direction

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

How To Get Ideas. Second Edition

This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 languages that shows you—no matter your age or skill, your job or training—how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's…

Strategic writing : multimedia writing for public relations, advertising, and…

Section 5 Strategic Writing in Business Communication -- 5A Introduction -- 5B Social Media in Business Communication -- 5C Business Correspondence -- 5D Good-News Correspondence -- 5E Bad-News Correspondence -- 5F Request Correspondence -- 5G Job-Request Correspondence -- 5H Résumés -- 5I Memoranda -- 5J Business Reports -- Appendices -- A A Concise Guide to Punctuation -- B A Concise Gu…

Animator's survival kit : a manual of methods, principles and formulas for cl…

Edition

Expanded edition

ISBN/ISSN

9780865478978

Collation

392 p. ; 28 cm.

Series Title

-

Call Number

778.593 Wil t

The animator's survival kit

"A manual of methods, principles and formulas for classical, computer, games, stop motion and internet animators"--Cover.

The art of voice acting : the craft and business of performing for voiceover.…

Edition

Fifth Edition

ISBN/ISSN

9780415736978

Collation

464 p. ; 23 cm.

Series Title

-

Call Number

791.4502 Alb a

A complete guide to special effects makeup. First Titan edition

Acclaimed as the best book ever published on the subject, A Complete Guide to Special Effects Makeup covers everything from basic facial makeup styles, simple scars and gashes, to masks, molds and cast-making; everything you need to know to create vampires, zombies and other fantastical characters. With clear step by step instructions and hundreds of color photos, it includes stunning conceptua…

Directors tell the story : master the craft of television and film directing

This text offers insight and advice straight from two A-list television directors. They direct dramas and comedies using the same process that any movie director uses - just with less money and time. Covering everything from prep, the shoot and post, the authors emphasize how aspiring directors can develop a creative vision.

Master shots : 100 advanced camera techniques to get an expensive look on you…

Enhanced by stills from famous motion pictures and computer-generated images, explains framing, composition, and camera movement for achieving a high-budget look for such actions as building tension, anticipating motion, and developing a character's fear.

DSLR cinema : crafting the film look with large sensor video cameras. Second …

Companion website includes additional information on gear updates, video samples, and interviews.

Interpretative phenomenological analysis: theory, method and research. Second…

Edition

Second Edition

ISBN/ISSN

9781529753790

Collation

225 p. ; 25 cm.

Series Title

-

Call Number

300.72 Smi i

Interpreting qualitative data. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780857024213

Collation

-

Series Title

-

Call Number

001.42 Sil i

Layout essentials : 100 design principles for using grids. Revised and update…

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats …

English for journalists. Thirtieth anniversary edition

Edition

Thirtieth anniversary edition

ISBN/ISSN

9781032232652

Collation

207 p. ; 26 cm.

Series Title

-

Call Number

428.2 Hic e

Multimedia journalism: a practical guide. Second Edition

Offers advice on working across multiple media platforms and how to create and use video, audio, text and pictures. 'Multimedia Journalism' is a hybrid project made up of the book and a companion website. Throughout the book you will be directed to online activities, videos, demonstrations, interviews, links, tutorials and updates that directly support the teaching in the book.

Video production handbook. Seventh edition

Edition

Seventh edition

ISBN/ISSN

9781032169965

Collation

299 p. ; 25 cm.

Series Title

-

Call Number

778.59 Owe v

Principles of marketing. Sixteenth Global Edition

"For Principles of Marketing courses that require a comprehensive text" Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, in…

Qualitative research methods : collecting evidence, crafting analysis, commun…

QUALITATIVE RESEARCH METHODS THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers throu…