Management accounting : information for decision making and strategy executio…

An approach to management accounting from the perspective of a business manager. "Management Accounting: Information for Decision-Making and Strategy Execution" explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop ne…

Design research : synergies from interdisciplinary perspectives

How can interdisciplinary scientific knowledge be utilized in design in ways that are ethical, creative, helpful for practitioners and others and make extraordinary results possible? This book presents work by leading scholars and practitioners, clarifying common aspects of a new and emerging design research field.

Object Oriented systems analysis and design Using UML. Fourth Edition

This book introduces students to the overall process of systems analysis and design, and specifically shows how O-O techniques can be used. It also addresses transferable skills, such as those used in fact-finding and project management.

Business ethics : decision-making for personal integrity and social responsib…

"This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business" -- Preface.

Strategic management : Formulation, implementation, and control. Tenth Edition

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field, are evident throughout this book.

Successful Event Management: A Practical Handbook. Fourth Edition

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economi…

Fuzzy logic with engineering applications. Fourth Edition

Explore the diverse electrical engineering application of polymer composite materials with this in-depth collection edited by leaders in the field Polymer Composites for Electrical Engineering delivers a comprehensive exploration of the fundamental principles, state-of-the-art research, and future challenges of polymer composites. Written from the perspective of electrical engineering applicati…

Data structures using C and C++. Second Edition

This very successful data structures text uses the standard ANSI C programming language to present the fundamentals of data structures and algorithm analysis. In addition, the authors introduce the features of C++ and show how they can be used to implement data structures. Real world problems are used to demonstrate how abstract concepts can be solved through the careful application of C and C++.

Schaum's outline of theory and problems of discrete mathematics. Third Edition

Boiled-down essentials of the top-selling Schaum's Outline series for the student with limited time What could be better than the bestselling Schaum's Outline series? For students looking for a quick nuts-and-bolts overview, it would have to be Schaum's Easy Outline series. Every book in this series is a pared-down, simplified, and tightly focused version of its predecessor. With an emphasis on…

Corporate communication : a guide to theory and practice. Sixth Edition

The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to this edition: • A revised chapter on comm's in the rapidly changing media landscape, incorporating new tech…

Crisis Communication : A Case Approach. Third Edition

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…

Creative advertising : ideas and techniques from the world's best campaigns. …

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of…

Basic advertising 02 : art direction

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

How To Get Ideas. Second Edition

This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 languages that shows you—no matter your age or skill, your job or training—how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's…

Strategic writing : multimedia writing for public relations, advertising, and…

Section 5 Strategic Writing in Business Communication -- 5A Introduction -- 5B Social Media in Business Communication -- 5C Business Correspondence -- 5D Good-News Correspondence -- 5E Bad-News Correspondence -- 5F Request Correspondence -- 5G Job-Request Correspondence -- 5H Résumés -- 5I Memoranda -- 5J Business Reports -- Appendices -- A A Concise Guide to Punctuation -- B A Concise Gu…

Animator's survival kit : a manual of methods, principles and formulas for cl…

Edition

Expanded edition

ISBN/ISSN

9780865478978

Collation

392 p. ; 28 cm.

Series Title

-

Call Number

778.593 Wil t

The animator's survival kit

"A manual of methods, principles and formulas for classical, computer, games, stop motion and internet animators"--Cover.

The art of voice acting : the craft and business of performing for voiceover.…

Edition

Fifth Edition

ISBN/ISSN

9780415736978

Collation

464 p. ; 23 cm.

Series Title

-

Call Number

791.4502 Alb a

A complete guide to special effects makeup. First Titan edition

Acclaimed as the best book ever published on the subject, A Complete Guide to Special Effects Makeup covers everything from basic facial makeup styles, simple scars and gashes, to masks, molds and cast-making; everything you need to know to create vampires, zombies and other fantastical characters. With clear step by step instructions and hundreds of color photos, it includes stunning conceptua…

Directors tell the story : master the craft of television and film directing

This text offers insight and advice straight from two A-list television directors. They direct dramas and comedies using the same process that any movie director uses - just with less money and time. Covering everything from prep, the shoot and post, the authors emphasize how aspiring directors can develop a creative vision.